SEOSpace’s SEO Glossary

Understanding the various features of the Search Engine Results Page is essential for mastering SEO strategies. Below is a comprehensive glossary of SERP features that you might encounter at SEOSpace.

SERP (Search Engine Results Page)

The SERP is the page that search engines, like Google, display after a user types in a query. It shows a list of results, which can include websites, images, videos, ads, and other types of content.

Discussions and Forums

This feature on the SERP gathers content from online discussions and forums related to the user's search query.

Featured Snippet, Instant Answer, or SGE

A Featured Snippet is a summary or excerpt from a webpage that appears at the top of the SERP, often called "position zero." It quickly answers the user’s question by pulling information from relevant websites. Instant Answers and Search Generative Experience (SGE) work similarly, providing immediate answers without the user needing to click on a website.

Google Ads (Top, Bottom, Shopping, etc.)

Google Ads are paid advertisements that show up on the SERP. They usually appear at the top or bottom of the page and can include text ads, shopping ads (which display products), and display ads with images.

Image Pack

An Image Pack is a group of images that appear on the SERP when the search query is focused on something visual. It displays a grid of relevant images related to the user’s search.

Local News

Local News shows news articles relevant to a specific geographic area, helping users stay informed about what’s happening in their local community.

Local Pack

The Local Pack is a feature that displays a map and a list of local businesses related to the user’s search. It usually appears when someone searches for services or products in a particular area.

Rich Results (Reviews, Sitelinks, Breadcrumbs, etc.)

Rich results are enhanced search results that show extra information, like star ratings, customer reviews, or links to specific parts of a website (sitelinks) and navigation aids (breadcrumbs).

Thumbnail

A thumbnail is a small image next to some organic search results on the SERP.

Video Pack

The Video Pack is a carousel of video results that appear on the SERP, often from platforms like YouTube. It helps users find videos related to their search.